TRY OUT

About Wonderade

Wonderade is a juice box for growing kids: real fruit, 8 grams of protein, 3 grams of sugar with none added, and 4 grams of fiber. Kids think it's a treat. Grown-ups know it's more.

Matt Cauble, founder of Wonderade, holding his daughter
Why we made this

I built Wonderade for my own kids first.

I became a dad after launching Soylent and Kin, two drinks that made good nutrition fun and easy. So naturally I wanted to make something delicious for my kids that could help them grow big and strong.

Growing up is life's biggest workout. It requires a different kind of fuel. So we built Wonderade with a simple purpose: Each bottle of Wonderade pairs crave-worthy taste and balanced nutrition to power strong bodies and curious minds.

— Matt
Matt Cauble · Founder & Dad

The facts

  • Company: Wonderade Corporation, founded in 2025, based in Austin, Texas
  • Founder: Matt Cauble, a dad who launched Soylent and Kin before Wonderade
  • Incorporated: September 12, 2025 (Delaware)
  • Product: kids' juice boxes in two flavors, Major Orange and Princess Punch
  • Nutrition per box: 70 calories, 8 g protein, 3 g total sugar (0 g added), 4 g fiber. Full nutrition facts
  • Status: pre-launch; founding families can claim a free sample

Meet the characters

Major Orange is a muscly cartoon orange and the face of the orange flavor. Princess Punch is a unicorn with boxing gloves and the face of the fruit punch flavor. Pip is the little star that lives in the O of the Wonderade logo. Together they star in Food Stories, short, sourced videos about where foods come from and how they work. Meet the characters.

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